More filters
Size Gentlemen
Sleeve Details
Breast Pocket
Material quality

( 759 Items )


Clothes make the man, especially in the business world. Suit, shirt and tie must be expertly crafted, give an impeccable fit and be perfectly coordinated to leave the best possible impression on clients, business partners and potential employers. Dressing correctly and appropriately projects a confident style, skill and professionalism, and can even give you that vital edge over the competition.
We also offer a broad range of stylish men's shirts for your leisure time, all of which are very easy to wear. At work or at play, wearing ETERNA men's shirts is an absolute pleasure. Outstanding workmanship and premium materials make ETERNA shirts a must-have for every man. Our extensive shop is certain to have the perfect men's shirt for you, whether you prefer plain colours, checks, stripes or colourful prints.

Cut & size

We've all been there: standing in front of a rack of shirts at the men's outfitters, trying to find the shirt that fits you best. You're pushed for time, but there is not a single expert, friendly salesperson to be seen. What do you do? A little basic knowledge is all you need to work out your ideal shirt size

How to find the right men's shirt

Although clothing sizes have remained much the same, the cut of men's shirts has long since moved from the one-size-fits-all approach of the past to today, where cut and fit are often tailored to the wearer's waist size.ETERNA men's shirts are available in three different cuts, each of which is designed to make the best of different body types:

A wider, more casual cut best suited to gentlemen with a broader build.

A modern, lightly tailored cut.

Extremely close-fitting and best suited to the slimmer gentleman.


First select your preferred fit, then your shirt size. Men's clothing may be listed in US and/or European sizing, where the European size is equivalent to half the chest size and is mainly used for jackets, suits and blazers. Men's shirt sizes are based on neck size and are stated in centimetres. Generally speaking, the larger the suit size, the larger the neck size and thus shirt size. A gentlemen who wears a suit size 48 will normally take a shirt size 37 – 38, which is an S in US sizing. A gentlemen who takes a size 50 typically requires a shirt size 39 – 40, or the US equivalent M. For size 52, the collar size for a men's shirt is 41 – 42 or L; the collar size is 43 – 44 for size 54/XL. The collar sizes for sizes XXL and XXXL increase accordingly. For an overview of the different men's clothing and shirt sizes, please refer to our men's size guide.


Sleeve length & optimum fit

Now that you've selected your preferred fit and size, all you need is your sleeve length to find your perfect men's shirt – and all without a salesperson.

How do I measure the sleeve length for a men's shirt?

Ideally, you should take your time and use a tape measure to determine your sleeve length before heading out to buy a shirt. The easiest way to do this is standing up, with a bent elbow. Place the tape measure on the outside of your arm (using the elbow as a reference point) and measure from the top of the shoulder to the point at which you want the cuff to end.

How can I tell if my chosen shirt fits properly?

Generally speaking, the hem should fall to just below the buttocks so that you can comfortably tuck in the shirt. The shoulder seam should sit along the outer edge of the shoulder and must under no circumstances sit on the upper arm. Cuffs should come down as far as the base of the thumb in the centre of the back of the hand.


Shirts are an integral part of the modern man's outfit and differ in terms of cuffs and collars as well as colours and patterns.There is an almost endless variety of cuffs available, from sporty or classic to sophisticated and elegant. Much like with collars, the well-dressed man would do well to select a cuff that is appropriate for the occasion.

Adjustable combi cuff

An adjustable combi cuff can be fastened with cuff links as well as with the two buttons sewn in a row onto the cuff. Cuff links are the more elegant, more distinctive option. For very slim or very broad wrists especially, cuff links have the benefit of being adjustable and allow for an optimum fit. Cuff links are worn in a second buttonhole between the two fastening buttons.

Two-button cuff

As its name suggests, the two-button cuff features two fastening buttons sewn next to each other. This cuff is suitable for all types of shirts, especially sporty leisure shirts or simple business shirts. Back when tennis players still wore long-sleeved shirts, the two-button cuff was also known as the tennis cuff. Leaving the second button unfastened gave the players greater freedom of movement.

Double cuff

The festive double cuff is 'de rigueur' on any dress shirt. Also known as a French cuff, these have a double layer of fabric that is folded back at the wrist and can only be fastened with cuff links. Their elegant nature makes them especially suitable for celebratory occasions. In everyday life, at the office for example, they are a sign of the wearer's individuality.


Kent, basic Kent, shark, tab, button-down or wing: which collar do I wear for which occasion?

Kent collar

A Kent or "new Kent" collar has a slightly broader spread that makes it a modern all-rounder in terms of men's shirt collars. It is just as suitable for festive occasions as it is for business meetings. Good to know: the Kent collar is also known as the Windsor collar.

Basic Kent collar

The basic Kent collar is very similar to the Kent collar, but has a much narrower spread that lends it a more classic, more formal look. The basic Kent is perfectly styled with classic ties and simple knots. A shirt with a basic Kent collar is suitable for many occasions, but is best worn with formal business attire.

Shark collar

The shark collar is based on the shape of the Kent. The spread of the collar is deliberately very broad and can be worn with or without a tie. It is particularly suitable for modern suits and blazers.

Tab collar

Tab collars did not originate in the IT industry; rather they are one of the more formal, classic styles. A firm strip of material with a small press-stud holds the two collar leaves together. The narrow collar shape means that the tab collar should not be worn without a tie.

Button-down collar

Shirts with button-down collars are sporty and casual, making them best suited to a "rustic" look. Not for nothing, but a "button-down" is par for the course in English-speaking regions. Style a button-down shirt with tweed, herringbone or denim for a rural, country look. Its name came from a polo player who used extra buttons to fix the loose tips of his collar in place.

Wing collar

The extremely formal wing collar is only worn on special occasions, such as weddings and gala balls, and today features almost exclusively on shirts that are worn with dinner jackets or tailcoats. Its extremely short leaves, or "wings", lend it an air of high elegance and sophistication. A festive bow tie is 'de rigueur' with a wing collar - a normal tie just won't do.


Possible combinations

Everyone knows that first impressions count and are notoriously difficult to change. As mentioned before, the suit, shirt and tie must be carefully coordinated to give a harmonious and tasteful overall impression. We recommend working from large to small, so to speak, and selecting a suit first. Then choose an appropriate shirt and finally a tie. This is how trained men's outfitters and stylists work.

Daring or discreet?

A subtle, dark grey suit offers you the widest possible range of colour combinations. You can then be a bit more daring in terms of shirt colour. Light blue, lavender or rose pink will turn heads, and of course the classic white shirt is always a good choice. A checked or blue striped shirt also works well with a dark suit. If you opt for a more unusual colour, such as lavender or rose pink, it is best to select a tie the same colour as the shirt, but one shade darker. A subtler colour shirt styled with a distinctive tie is a particularly fashionable choice. A dark blue suit worn with a light blue shirt and a tie in a complementary colour, such as orange, will leave an unforgettable impression. You can be the centre of attention in a dark green pinstripe suit and light green shirt worn with a red tie. If you prefer a white shirt, be sure to pick a tie in pastel tones to make the shirt appear less bright. For a harmonious overall look, opt for a mid-grey suit with a white shirt and pink tie. There are countless possible combinations. If you are less confident when it comes to combining colours, it is best to choose a tie in a colour that is also used in the suit or shirt, or at least that comes from the same colour family, such as lavender and blue, rose and pink, or blue and green.

Patterns make a statement

When wearing a patterned suit, the shirt should harmonise with the pattern. A dark grey suit in a subtle check is perfect with a white shirt featuring a dark blue grid pattern and a tie in dark blue paisley. The size of the pattern determines how balanced the combination appears. Again it is best to work from large to small, i.e. any patterning on the shirt should be smaller than the pattern on the suit, and the tie should ideally be plain. A clever mix of patterns in different shades transforms a single-colour outfit into an on-trend head-turner. Inject some colour into your day in a dark blue suit with light blue pinstripes, a light blue shirt with delicate white striping and a tie in light and dark blue paisley. Be bold when it comes to colour and patterns! For that certain 'je ne sais quoi', a plain tie should be worn with a patterned shirt or patterned suit. You might consider, for example, styling a pinstripe suit with a plain shirt and tie, or a patterned suit with a plain shirt and patterned tie. Of course, you can find the perfect tie to match your ETERNA men's shirt underMen Ties.

A quick guide to tying ties

The perfect outfit demands a well-tied tie: not a problem if you have the right knotting technique. Read more about the art of tying a tie under Men Ties.